In today’s digital world, you can reach potential customers wherever they are. Social media marketing company Chennai has made this even easier by connecting online users with businesses. In order to be successful, you need an effective plan and a reliable list of target audiences. Once you have these two things under control, the rest will fall into place naturally.
INTERNATIONAL SCHOOL WITH A HOLISTIC APPROACHsaravananr153
2 slides•3 views
Maybe what you are reading this minute can provide you with glass door answers. A prelude before the right find is to check on the reasons for getting admission to an International school. This makes the process straightforward and stress-free. A school with perfect premises, blended learning, with the dual luxury of good teachers and mentors is pivotal in developing tomorrow’s Scientist, Astronaut, Medical Professional, Lawyer, Engineer or maybe even be a Politician.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
21 slides•539K views
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
39 slides•428.6K views
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
28 slides•131.6K views
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report – by HubspotMarius Sescu
43 slides•112.9K views
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
8 slides•48.3K views
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Top Product Development Companies _ Netvorker.pdfjamesbrown013453
9 slides•15 views
Explore the top product development companies on Netvorker. Connect with expert firms to turn your ideas into successful products with innovative, high-quality solutions
📢 The Future of Digital in Egypt 2025 is Here! 🚀Shereen Badr
150 slides•923 views
he digital landscape in Egypt is evolving at an incredible pace, and we’ve gathered the most important insights to help businesses stay ahead!
🔥 Key Highlights from the Egypt 2025 Digital Report:
📌 107M total population, with 50.7M active social media users.
📌 90% of internet users
📌 Google Chrome leads the browser market with 96.61% share.
📌 9.72% of Egyptians are expected to invest in cryptocurrencies.
📌 68.5% of Egyptians use the Internet in Information and education
📌Mass Media industry traffic cost reaches $3.1B, marking significant digital growth.
🔍 This report is your ultimate guide to understanding user behaviors, digital trends, and market shifts in Egypt!
📥 Download the full report to unlock even more insights and stay ahead of the competition!
Thumbvista Geofencing and Retargeting Advertising For Industry Events.pptxThumbvista
6 slides•15 views
# How Thumbvista Geofencing and Retargeting Services Can Enhance Industry Event Promotions
## Introduction
Industry events present an invaluable opportunity for businesses to connect with potential clients, industry leaders, and key decision-makers. However, with so many brands competing for attention, it’s essential to have a highly targeted marketing strategy to stand out. Thumbvista’s geofencing and retargeting services provide businesses with powerful tools to engage attendees before, during, and after an event. These location-based digital marketing solutions ensure that your brand remains top-of-mind long after the event concludes.
## Pre-Event Marketing: Building Anticipation and Engagement
Before the event begins, it’s crucial to generate buzz and drive interest in your brand. Thumbvista’s geofencing technology allows businesses to create highly targeted campaigns aimed at potential attendees who are most likely to engage with their offerings.
### 1. **Targeting Event Registrants**
Using CRM data, businesses can upload contact lists of event registrants and deliver tailored programmatic ads across mobile devices, apps, and websites. This helps reinforce brand awareness and drive booth visits.
### 2. **Geofencing Competitor and Related Locations**
By setting up geofences around competitor locations, hotels near the event, or relevant businesses, Thumbvista enables brands to reach potential attendees with strategic messaging. This pre-event engagement increases the likelihood of attendees seeking out your booth or presentation.
### 3. **Driving RSVPs and Meeting Bookings**
Geofencing can be used to send targeted ads that encourage attendees to schedule one-on-one meetings, visit a booth, or attend a sponsored session. Custom call-to-action (CTA) buttons like “Book a Demo” or “Reserve Your Spot” can drive engagement before the event even starts.
## During the Event: Real-Time Engagement
Once the event is underway, Thumbvista’s real-time geofencing capabilities allow businesses to interact with attendees dynamically. By leveraging location-based targeting, brands can deliver timely and relevant messaging to event-goers.
1. **Targeting Event Attendees Within the Venue**
By setting up a geofence around the event venue, brands can deliver personalized display ads and push notifications to attendees’ mobile devices while they explore the event. These ads can highlight special promotions, booth giveaways, or keynote presentations.
2. **Encouraging Booth Visits**
Businesses can use Thumbvista’s technology to drive foot traffic to their booths by serving ads with exclusive in-event offers, giveaways, or incentives. Messages like “Visit Booth #345 for a Free Gift” encourage engagement.
3. **Cross-Promoting Sessions and Keynote Speakers**
For brands sponsoring a session or speaking at an event, geofencing can be used to drive attendance.
More -https://thumbvista.com/2018/11/price-guide-for-geofencing-cost-of-geofencing-explained/
Are you struggling to generate leads, increase website traffic, or get more conversions? You’re not alone. In today’s digital world, simply having an online presence isn’t enough—you need a powerful marketing strategy that drives results.
At Prashantji Services, we specialize in PPC, SEO, and Social Media Marketing (SMM) to help businesses like yours thrive online. Whether you’re a startup, a growing business, or an established brand, our tailored strategies ensure you get maximum ROI from your marketing efforts.
Our Core Services
~ PPC (Pay-Per-Click Advertising) – Get instant visibility and targeted traffic with high-converting ad campaigns on Google Ads, Facebook Ads, and other platforms. We optimize bids, ad copies, and landing pages to maximize your ad spend.
~ SEO (Search Engine Optimization) – Rank higher on Google and other search engines with our proven SEO techniques. From keyword research to on-page, technical, and off-page SEO, we ensure your website attracts organic traffic that converts.
~ SMM (Social Media Marketing) – Build your brand’s authority, engage with your audience, and drive traffic with strategic campaigns on Facebook, Instagram, LinkedIn, and more.
Why Choose Us?
1. Experienced Team – A dedicated team of marketing professionals with hands-on experience.
2. Data-Driven Approach – Every strategy is backed by analytics and research.
3. Custom Strategies – No one-size-fits-all approach. We create strategies tailored to your business goals.
4. Proven Results – We’ve helped brands scale their business and increase revenue significantly.
Grow Together
Your success is our priority. Let’s discuss how we can skyrocket your online presence with cutting-edge digital marketing strategies.
📢 The Future of Digital in UAE 2025 is Here! 🚀Shereen Badr
152 slides•326 views
The digital landscape in United Arab Emirates is evolving at an incredible pace, and we’ve gathered the most important insights to help businesses stay ahead!
🔥 Key Highlights from the Uae 2025 Digital Report:
📌 11.3M total population, with 11.3M active social media users.
📌 99% of internet users
📌 Google Chrome leads the browser market with 96.03% share.
📌 37% of The Emirates users are expected to invest in crypto holding
📌 64.8% of The Emirates users use the Internet in Finding Information
📌Mass Media industry traffic cost reaches $3B, marking significant digital growth.
🔍 This report is your ultimate guide to understanding user behaviors, digital trends, and market shifts in Uae!
📥 Download the full report to unlock even more insights and stay ahead of the competition!
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
21 slides•33.7K views
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
29 slides•63.9K views
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
39 slides•31.8K views
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
50 slides•16.9K views
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
37 slides•38.8K views
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
31 slides•19.2K views
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
31 slides•19.2K views
How to Create a Successful Social Media Marketing Campaign That Attracts Influencers.pdf
1. How to Create a Successful Social Media Marketing
Campaign That Attracts Influencers:
In today’s digital world, you can reach potential customers wherever they are. Social media marketing
company Chennai has made this even easier by connecting online users with businesses. In order to be
successful, you need an effective plan and a reliable list of target audiences. Once you have these two
things under control, the rest will fall into place naturally. Here is how to create a successful social media
marketing campaign that attracts influencers:
Develop a strategy first, and then build your plan:
Before you start reaching out to potential influencers, you must have a strategy in place. The goal of
social media marketing should not be to get as many followers as possible. Instead, your goal should be
to attract a specific type of person to your business. Keep these audiences in mind when you are
devising your strategy. You can also refer to the different types of social media below to get a better
idea of who your customers are and what they like. In order to find the right audiences and influencers,
you need to conduct a thorough market research. You can use social media analytics tools to analyze
your audience size, demographics, and interests. You can also get recommendations from your fellow
business owners who are already using social media. By learning from their experience, you can identify
the best audience types and the corresponding social media channels to target them with.
Always define your audience before you advertise:
One of the biggest mistakes that new social media marketers make is advertising in general. Not only are
you wasting your time, but you might also be missing out on potential customers. Before you start
taking out ads, make sure that you know who your target audiences are. Define them by conducting
surveys, looking at competitors’ ad strategies, and getting recommendations from peers. Once you have
2. the target audience in mind, you can start creating ads. The key to social media advertising is to define
your target audience and then find the right influencers to target them with your message. This will help
you get on the influencer’s radar. You can also use social media tools to help with this process. When
you define your audience, you are putting your finger on the pulse of your business. This helps you
identify new audiences as well as uncover areas of improvement.
Create content that is genuinely helpful and interesting to target audiences:
A social media marketer’s job is to publish helpful and interesting content that will keep your target
audiences engaged and interested. Make relevant and useful posts that answer your target users’
questions or solve their problems. Post pictures and video content that drive engagement, and use
social media tools to help you track the results of your posts. After you have published content, monitor
the responses you receive from your target audiences. This will give you a better idea of what topics to
cover next and which social media channels to use them on.
Don’t be afraid to reach out to influencers personally:
Individual influencers are more likely to notice your posts and respond to them than the average person.
If you are trying to reach an influencer with a large following, don’t be afraid to send them a direct
message on Instagram or Twitter. You can also use social media tools to send outreach messages. These
tools let you create and send outreach posts to potential influencers that you have saved in your
database. When you send outreach messages, follow the golden rule of social media marketing - be
nice! Be polite, friendly, and respectful in your messages. This will give you a better shot at getting
noticed by influencers and will improve your chances of getting response.
Conclusion:
As you can see, the process of creating a successful social media marketing campaign isn’t difficult. With
a little bit of work and dedication, you can make your social media strategy successful. It’s important to
remember that success isn’t going to happen overnight. You must put in the time and effort to build
your social media marketing campaign from the ground up. Once you have done that, you will be well
on your way to success. Keep in mind, there are a lot of factors that go into creating a successful social
media marketing campaign, so don’t feel like you have failed if your campaign isn’t perfect just yet. With
time and effort, you will be able to create a successful social media marketing campaign that will help
your business grow.